You may be one of the highest qualified photography lovers in your area, but without a strong marketing strategy your company business won’t get off the ground and grow. You need a way to draw in new customers.
Let’s take a look at 8 key steps to promotion your photography company.
1. Launch a Website
The first thing you’ll need to market your photography company business is a web site or blog. Making a web site gives you a place to show your profile, and entice new customers.
Choose a photography company business name that has an available domain address. Then, set up your domain and hosting.
Next, you’ll need to set up WordPress (so you can easily manage your photos) and select a good photography design themes.
Once you’ve set up WordPress and set up your theme, you’ll need to create your profile by posting your images and developing a picture collection to show them.
If you need even more features for your site, you can decide on the best WordPress plug-ins for photography lovers.
2. Begin a Blog
Now that you’ve set up your web page, you’ll need a way to entice prospective customers to it. Beginning your blog is an excellent way to do that because it allows you to develop viewers, some of whom may consider the solutions you provide.
Did you capture a wonderful marriage last weekend? Discuss your best images in a short article, and tell the backstory. Link with your viewers by discussing your procedure, the devices that you use, and the experiences behind your images.
3. Get Discovered in Search
Now that you’ve released your photography web site and your blog, you’ll need to get found.
A key factor to getting your web page found is look for Engine Marketing (SEO). By getting your images and blog articles to position on page 1 of Google and other search engines, you’ll be able to entice new guests your website (and more potential clients).
Your blog itself will help you significantly with SEO. Make sure that you are publishing regularly to keep your website modified. We suggest using appropriate search phrases in your weblog articles that will help the search engines to understand what you are about, and position them accordingly.
To learn more about getting found in search, check out our tutorial on SEO for photographers: 31 steps to rank your photos in Google.
4. Promote on Public Media
Next, build your presence on social press programs. As a photographer, the best social press programs for you to use are Facebook, Instagram, Pinterest, and other image discussing systems.
Consider spending one hour each day to enhance your social press information with your pictures, or anytime you do a shoot. Once you’ve grown a following on these programs, you can start turning these prospects into leads by drawing them back to your web page and catching their current email address (see the next step below).
You’ll also want to persuade folks who are already visiting your photography site to discuss your pictures on their social press accounts.
If you are using the gallery Collection plug-in to display your pictures on your photography web page, then you can simply add a Pinterest button or add social discuss symbols icons.
5. Develop an E-mail List
To advertise your photography solutions successfully, you’ll need to start growing an email subscriber lists.
Having a subscriber lists means you have authorization to promote the assistance you provide to your leads or let them know about offers, at any time you want. Plus, you can deliver them useful information (such as blog posts) to enhance your connection with them. The more you provide value to your subscriber lists, the more they will distribute the phrase about you.